Indomitable

Ajirushi is committed to the production of healthy products that boast superior quality and safety and also taste great, with a focus on marine products, including octopus, squid and shrimp etc. Ajirushi’s beginnings go back as far as 1887, when its founder, Heisuke Koinuma, started selling marine products around Japan operating from the mother vessel, “Ajirushi Maru”. In the time following, his son, Heinosuke Koinuma, expanded the business into the processing of marine products, enhancing the technologies used and creating the necessary facilities to establish the current Ajirushi Inc. in 1957. In 2007, Ajirushi celebrated its 50th anniversary.
Amidst a whirlwind of socioeconomic changes, Ajirushi aims to continue working
to plot its own course as a producer of new and exciting food products regardless of the business environment under its motto of “Futo- Fukutsu” in Japanese means “Indomitable”, based on the principle of survival of the fittest. In order to meet the demands of its customers, Ajirushi started the production of boiled shrimp in 2004 along with a range of other packaged products, harnessing the goodness of marine products, such as octopus, squid and shrimp.
Carrying on its tradition from the Meiji era, Ajirushi will continue to pursue the production of healthy products that boast superior quality and safety and also taste great.

Ajirushi Inc.
President Katsuhisa Koinuma